Wednesday, May 29, 2013

Apple Has More Game-Changing Tech in the Works, Says CEO Tim Cook

  Last year, Apple CEO Tim Cook spent a lot of time answering questions about how Apple would be different from what it was under Steve Jobs, and just how he would continue Jobs’s incredible legacy.
  Cook’s appearance at D10 served as a chance for the executive to introduce himself and share his vision for where Apple was headed in terms of products as well as its plans to continue to be a good corporate citizen committed to the human rights of its workers and, if possible, to build some of its products in the U.S.
  Fast-forward a year, and there are lots of new questions for Cook. The Apple CEO finds himself defending the company’s tax policy, fighting a declining stock price, dealing with a number of antitrust issues and facing questions about just how Apple will stay ahead of always-intense competition.
  And, of course, one thing hasn’t changed. Tech watchers still hang on Cook’s every word, and scrounge for any tidbits that might indicate just what phone, computer, TV or watch might be coming next from Cupertino.
  With that as backdrop, Cook is the opening speaker Tuesday night for the D11 conference, which runs through Thursday. An hour of Cook’s time is apparently worth several hundred thousand dollars, but we’ll serve him up here for free.
  Check back around 6 pm PT for our live coverage of Cook’s interview with Walt Mossberg and Kara Swisher.
  6:07 pm: Things haven’t quite started. But you are in the right place.
  6:11 pm: And #D11 is under way. News Corp. exec Raju Narisetti is doing the big welcome.
  6:14 pm: Time to sit back and enjoy the show, Narisetti said. Or, for Sheryl Sandberg, lean in and enjoy the show.
  Enter Walt and Kara, wearing D sunglasses. No marching band this year.
  Walt jokes that Yahoo has just bought AllThingsD parent News Corp.
  “That’s not a good thing for me,” Kara said.
  Walt shows the revamped AllThingsD logo in Yahoo purple.
  6:16 pm: Okay. Enough pleasantries. Tim Cook comes onstage.
  6:17 pm: First question is from Walt. Samsung is gaining in phones. Various governments are asking questions. The stock is down a bunch. There’s a sense that you may have lost your cool.
  Kara: Or we can start with taxes.
  Walt: Is Apple in trouble?
  Tim Cook: Absolutely not.
  “We are a product company so we think about products,” Cook said, noting that the company sold 85 million iPhones last quarter; iPad, 42 million. More important, customers love them.
  Customer satisfaction numbers are off the chart, and the usage numbers, based on Web traffic, far outpace its market share.
  6:20 pm: I look at that and say, I feel pretty good.
  6:20 pm: Cook: From my point of view, over my long tenure at Apple, not as CEO, we’ve always had competent rivals. We fought against Microsoft — still fight against Microsoft, particularly in the PC space.
  We fought against hardware companies thought to be really tough, like Dell.
  We’ve always suited up and fought.
  Apple has always had competition to focus on, but our North Star is always on making the best products. We always come back to that. We want to do the best phone, the best tablet, the best PC. I think we’re doing that.
  6:22 pm: If you look at the stock, which is a lot of what people focus on, the stock price has been frustrating. It’s been frustrating for investors and for all of us. This, too, is not unprecedented.
  The beauty of being around for a while is you see a lot of cycles. At the end of 2007, Apple’s stock price was $200. It was $75 a couple years later.
  The culture is all still there, and many of the people are still there. We have several more game changers in us.
  Kara: Let’s go through them. You talked last year about television.
  Cook: We’re still playing in TV through Apple TV. For several years we were selling a few hundred thousand. We’ve now sold 13 million — about half of those in the last year.
  It’s been good for customers, but also for learning for Apple. Customers would agree there are things about television that aren’t so great.
  We answered some of those — clearly not all of those through Apple TV.
  6:28 pm: Kara: Some people in Hollywood are feeling more confident against Apple.
  Walt: Are they holding up your TV project?
  Cook: I don’t want to go into detail, as you might have guessed. But it continues to be an area of great interest.

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