LinkedIn didn’t just delight investors today with a bullish earnings report
that sent its stock up 12% by the end of after-hours trading. Company CEO Jeff
Weiner and his sidekick, chief financial officer Steve Sordello, also mastered
the art of making LinkedIn’s future sound bright, without committing themselves
to any specific targets beyond the company’s traditional earnings and revenue
guidance for the rest of the year.
Bringing good news to Wall Street can be just as tricky — even treacherous
— as communicating during troubled times. Get too ebullient about products that
haven’t yet been launched, or potential customers that haven’t yet been signed
on, and today’s upbeat remarks can lead to a subsequent stock-price cave-in and
investor outrage if promised breakthroughs don’t happen. LinkedIn’s challenges
are especially intense because the company now sports a remarkable $23.5 billion
market capitalization. That’s more than 14 times its annualized revenue run
rate, and a vastly bigger multiple of its earnings.
But Weiner and Sordello played their cards carefully. Here are some of the
key points from the call, followed by some deconstruction of what they didn’t
say:
LinkedIn’s membership has expanded to a record 238 million people, up 37%
from a year earlier. That’s the first acceleration in membership growth since
late 2011.
- Audience engagement is high, too. Citing comScore data, Weiner said
LinkedIn averaged 189 million unique visitors a month in the quarter, counting
both the flagship LinkedIn site and the separate SlideShare site. LinkedIn’s new
Contacts service, which helps members keep track of their dealings with other
people on th site, piloted in a small way in April, with early users viewing 2.5
times more pages.
- Financial performance measures are surging across the board. Second
quarter revenue climbed 59%, to $363.7 million, from a year earlier. Net income
rose 32%. Profit margins — as measured by adjusted earnings before interest,
taxes, depreciation and amortization — expanded to 24% of revenue, up from 22%
the year earlier.
- LinkedIn’s Talent Solutions division, which delivers tools for corporate
recruiters, remains the company’s biggest and fastest-growing operation. Its
revenue jumped 69% in the quarter and now accounts for 56% of LinkedIn’s total
revenue, up from 53% a year earlier. LinkedIn’s marketing solutions business
(mostly advertising and job listings), grew 36%, while premium subscriptions
expanded revenue 68%.
- Looking ahead, LinkedIn slightly raised its estimates for full-year 2013
performance, predicting revenue of between $1.445 and $1.475 billion, along with
EBITDA of $340 million to $355 million.
How much room is there for LinkedIn to keep expanding at this rate? Weiner
was asked if there’s an upper limit to how many people might ever join LinkedIn,
which caters to managers, executives and skilled white-collar workers. Overall,
he said, there are 600 million people in the world who fit that bill. But he
said his long-term dream is to expand LinkedIn in ways that would make it
relevant to all 3.1 billion people on earth with a job.
Similarly, Scardello talked about the ways that Talent Solutions’ products
could connect with many more businesses outside the U.S. “There’s still a lot of
headroom there,” he said.
Such answers let LinkedIn reassure Wall Street without promising too much.
Analysts can feel a bit more confident that LinkedIn can keep growing in ways
that will justify the stock’s current value and perhaps even provide room for
more price appreciation down the road. (LinkedIn stock has already surged more
than 85% this year.) But Weiner and Scardello didn’t promise any specific amount
of growth.
If the company hits a slow spell, LinkedIn’s leaders can just position
those big goals on the horizon as a little more distant than analysts might have
realized.
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